3.14.2014

T O O G O O D

TOOGOOD is a London based fashion studio designing a magnificently crafted collection of practical coats inspired by workwear. Each garment is named and cut according to the craft of the specific trades people. THE CHEMIST. THE COURIER. THE BEEKEEPER. THE MILKMAN. THE OILRIGGER. THE ROADSWEEPER. THE MECHANIC. With their sculptural lines and slick, highly creative finishings, each coat is crafted from hardwearing materials and engineered to withstand the changing seasons. Unique documentation sewn inside celebrates its provenance with the names of the buyer, the seller, the manufacturer, right back down to the designer and pattern-cutter. 


THE CHEMIST
WHITE BAKED LATEX: PRINTED BY HAND IN LONDON. LATEX IS APPLIED BY SILK SCREENS, THEN HEAT-PRESSED TO SEAL AND RAISE THE SURFACE.
(FABRIC: 100% COTTON CANVAS / LINING: 100% SILK)






THE COURIER 
WHITE 7 OZ. PRIMED CANVAS: MILLED AND TREATED IN ITALY.
(FABRIC: 100% ACRYLIC PRIMED CANVAS / LINING: 100% SILK)












THE OILRIGGER
WHITE 7 OZ. PRIMED CANVAS: MILLED AND TREATED IN ITALY
(FABRIC: 100% ACRYLIC PRIMED COTTON CANVAS / LINING: 100% SILK)














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